Peroni Bar Blade Promotion
Client: 'Coca-Cola' Amatil - Licensed Division.
Purchase:
Any 24 bottle carton of Peroni Beer.
How to Enter/Redeem:
Purchase any 24 bottle Pack of Peroni to receive a FREE Bar Blade.
Client: 'Coca-Cola' Amatil - Licensed Division.
Purchase:
Any 24 bottle carton of Peroni Beer.
How to Enter/Redeem:
Purchase any 24 bottle Pack of Peroni to receive a FREE Bar Blade.
Timing:
The promotion commenced on 26.08.07 and closed 08.09.07.
Objective:
To leverage Fathers Day and drive volume.
Target Market:
Males aged 28-50 and family's looking for a Father's Day gift.
Quantity:
12,000 Bar Blades
The promotion commenced on 26.08.07 and closed 08.09.07.
Objective:
To leverage Fathers Day and drive volume.
Target Market:
Males aged 28-50 and family's looking for a Father's Day gift.
Quantity:
12,000 Bar Blades
Distribution:
Liquorland stores nationally.
Success:
The promotion grew volume by 19% during the promotional period.
Other:
Catalogues and in-store POS was used to communicate the promotion to consumers.
Liquorland stores nationally.
Success:
The promotion grew volume by 19% during the promotional period.
Other:
Catalogues and in-store POS was used to communicate the promotion to consumers.
POS:
Catalogue, Poster and Counter Card.
Catalogue, Poster and Counter Card.
