Scan & Win Promotion

Client:
Mars Confectionery


Purchase:
Buy any two participating Mars products for $3.50 and receive a Scan & Win card.


How to Enter/Redeem:
Price fulfilled in store. 1 in 2 won a prize.


Timing:
January 12th 2009 - February 28th 2009.

Objective:
Negotiate off location and increase sales by at least 25%.


Target Market:
Males & Females 18-35yrs.


Distribution:
Coles Express Stores nationally.

Success:
On par with best ever promotion within account. Achieved a 38% uplift.


POS:
Limited to off location display and Scan & Win interface, card and floor decal.