In Box Glass Promotion


Client: Independent Grocery


Purchase:
Any 'Coca-Cola' can pack variety. A free branded 'Coca-Cola' glass is contained within the 18 pack.


How to Enter/Redeem:
Simply purchase any participating 'Coca-Cola' product and receive 3 branded 'Coca-Cola' glasses free.

Timing:
January 2009.


Objective:
To drive 18 pack sales and position away from price.


Target Market:
Core Grocery Buyer.

Qty of Prizes:
72,000 can packs were available.


Distribution:
All IGA and Foodworks Stores Nationally.


POS:
A3 Poster, Custom Can Pack Graphic, Pallet Wrap and Shelf Strip.