Free Bars Promotion


Client:   Mars/Mobil


Purchase:
Buy 3 x participating Mars products and receive a scratch card.

How to Enter/Redeem:
After purchasing 3 x participating Mars products and receiving a scratch card, one in three won free Snickers Bar.

Timing:
17th September 2008 - 14th October 2008

Timing:
17th September 2008 - 14th October 2008


Objective:
Off location/Achieve a 10% uplift.


Target Market:
Men aged 18-25


Distribution:
On par with 10% increase.

POS:
Poster and Scratch Card