Coles Olympic 24 Can Pack Supporter Kit Promotion
Client: Coles
Purchase:
Any 'Coca-Cola' 24 can pack variety product.
How to Enter/Redeem:
Consumers had to purchase any 'Coca-Cola' 24 can pack variety and received a Free 'Coca-Cola' Supporter Kit valued at $7.95.
Client: Coles
Purchase:
Any 'Coca-Cola' 24 can pack variety product.
How to Enter/Redeem:
Consumers had to purchase any 'Coca-Cola' 24 can pack variety and received a Free 'Coca-Cola' Supporter Kit valued at $7.95.
Timing:
Promotion commenced on 28th July and closed 25th of August 2008.
Objective:
To provide Coles with an Exclusive Olympic driving promotion.
Target Market:
Core Grocery Buyer.
Promotion commenced on 28th July and closed 25th of August 2008.
Objective:
To provide Coles with an Exclusive Olympic driving promotion.
Target Market:
Core Grocery Buyer.
Quantity:
400,000 Kits(across 4 types).
Distribution:
Coles Stores Nationally.
Success:
The Promotion increased 24 can pack sales by 30,000 units per week for four weeks.
400,000 Kits(across 4 types).
Distribution:
Coles Stores Nationally.
Success:
The Promotion increased 24 can pack sales by 30,000 units per week for four weeks.
POS:
Poster, Shelf Talker, Wobbler, and Pallet Wrap.
Poster, Shelf Talker, Wobbler, and Pallet Wrap.
