Box in Box Beach Towel Promotion:

Client: Coles


Purchase:
Any 18 pack 'Coca-Cola', 'Diet-Coke' or 'Coca-Cola Zero' varieties.


How to Enter/Redeem:
Buy any participating 18 pack 'Coca-Cola' product and receive a free 'Coca-Cola' branded Beach Towel inside each pack.

Timing:
November 2008.


Objective:
To grow sales of 18 can packs, differentiate away from price and provide Coles with an Account Exclusive promotion.


Target Market:
Core Grocery Buyer.


Qty of Prizes:
400,000.

Distribution:
Coles, BI-LO and Kmart Stores Nationally.


POS:
A3 Poster, Custom 18 Can Pack, Pallet Wrap and Shelf Strip.